Promoting Philanthropy: Applying Marketing Strategies in Development
Successful fundraising requires a variety of strategies in order to achieve success. Join fundraising professionals for a day-long conference in the beautiful foothills of Western New York. Sponsored in part by a CASE District II Venture Capital Grant, this conference includes a variety of accomplished speakers who will explore the diverse issues that challenge major gift programming.
Great for all advancement services professionals, development directors, or just about anyone managing a dedicated fundraising program!
Full participation in Promoting Philanthropy: Applying Marketing Strategies in Development is applicable for 5.25 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Program sessions include:
My First 100 Days - Latest Research on Marketing Strategies, presented by Morgan Dornsife, Director of the Roberts Fund - Roberts Wesleyan College.
Branding Your Annual Fund and Other Strategies to Increase Revenue - presented by Pamela Witter, Director of Development, Houghton College.
Opportunities and Distractions: Trends in Annual Giving - presented by Colleen A. Brade, CFRE, Vice President and Consultant, RuffaloCODY.
Donor Relations and Stewardship Trends: Best Practices for Retaining Donors and Building Lifelong Relationships, presented by Colleen A. Brade.
Major Gifts - Julie Cunningham and Diane Frick, Director of Annual Giving and Major Gifts Officers, St. Bonaventure University.
Planned Giving - Robert Constantine, Director of Planned Giving, Development & Alumni Relations, RIT.
Register online by Wednesday, Feb. 20. Cost is $25 and includes continental breakfast, lunch, and afternoon snack.